We’re looking for a versatile agency Senior Brand Strategist with a trained, sensitive eye for consumer insights that inspire creative ideas that make people stop, think, smile and believe.

At Yamamoto, your opinion will be valued and respected and you’ll play a vital role in helping the agency arrive at its most powerful creative work.

You’re the right person for the job if you have a proven blend of analytical and intuitive skills, connection to culture, consumer research experience, thoughtfulness and oratory power.

The Senior Brand Strategist is a committed, enthusiastic thinker who:

• Thinks on behalf of the consumer to guide relevant, impactful brand strategy
• Is well-grounded in culture and intuitively frames strategic recommendations in the context of cultural relevance
• Evaluates competitive landscapes and target audiences to find an ownable strategic position
• Refines and condenses research-based insights, while working closely with creative leadership to arrive at strong, succinct strategic POVs
• Collaborates well with clients and account and creative teams

The Senior Brand Strategist has an innate understanding of brand positioning and marketing communications in the modern world, with a focus on how target audiences think, behave, build perceptions and consume information. This person will be a vital member of the agency team and will play an essential client-facing role in gathering direction and presenting our strategic thinking.

Strategy

• Work with account teams to identify client business objectives and marketing goals and articulate key messages for assigned clients
• Uncover the needs, wants, concerns and touch points of the target audience
• Gather category information, conduct primary and secondary research, develop user profiles and personas, mine social media
• Work closely with external partners and platforms to generate effective research

Brand

• Provide strategic direction for clients’ brands
• Appraise clients’ current corporate and product/service brand equities
• Analyze competitors and categories in order to propose or challenge brand opportunities
• Identify relevant trends in global consumer or business culture
• Conduct brand analysis and benchmarking
• Conduct quantitative and qualitative research to extract insights that shape strategy
• Conduct stakeholder interviews
• Create online research questionnaires guiding primary research
• Develop customer journey maps/experience maps to identify brand experience gaps and create better alternatives

Agency Corporate Responsibilities

• Agency Representative in the Community – Represent Yamamoto positively in the business and advertising communities
• Agency Growth – Assist in pursuing new opportunities with assigned clients and new business initiatives
• Agency Commitment – Demonstrate loyalty to the agency
• Agency Culture – Demonstrate agency core values: curious, creative, and courageous
  • Curious: We never stop learning or exploring.
  • Creative: We light up the room with engaging imagination.
  • Courageous: We are fearless and are up for any challenge.

• Have 7 to 12 years of agency experience
• Have the proven, highly developed interpretative skills needed to distill research into insights
• Can translate a fascination for human behavior and culture into great strategy
• Take pride in crafting a killer creative brief

Yamamoto is a highly collaborative workplace. We believe that we can achieve our highest potential and do our best work when we are together in person. We also know that flexibility and a hybrid work arrangement can create advantages for both our Company and our employees.

Yamamoto offers the flexibility of a hybrid working schedule to all our employees. All employees will be expected to follow a 50/50 (20 hours weekly in office) hybrid working policy. Each employee will be responsible to meet the weekly hours in office guidelines. Employees are also welcomed to work in the office as many days as you would like.